Countdown's commercial food expo in Auckland yesterday revealed products not yet for sale in New Zealand but those that will soon be tempting shoppers, bored with the same old baskets and trolleys full of goods.
Managers and buyers from all 184 Countdowns throughout the country were sniffing, testing, tasting and viewing at the event where food suppliers, growers and manufacturers had products on stands in the main auditorium.
Orange kumara waffles were being made by former MasterChef winner Brett McGregor. His recipe is available at the kumara promotion site kumara.co.nz - and although not a new product for sale, McGregor said using a nutrient-rich vegetable such as kumara was a healthy choice.
He topped his sweet creations with fresh berries.
Countdown wants to sell more kumara, so McGregor was working with major grower Kaipara Kumara.
Watch here: http://bcove.me/cdm3ub3v